Set in the iconic Lower East Side and captured from various points of view, The MOSCOT Spring-Summer 2022 Campaign poses the question, “How do you see you?”.
Utilizing multiple camera types and strategically shot from various angles, the campaign explores the original persona each style embodies while highlighting the rich tonal hues of the frame in focus.
‘How do you see you?’ features 3 of the Spring-Summer 2022 frames: The DAHVEN, The GREPS, and The SHONDA SUN.
With The SHONDA and The SHULA styles handcrafted in a limited batch for this season only, these are two frames to keep an eye on!
ZM: “My father always says, ‘The first thing you see on one’s face is a pair of glasses’. You don’t see someone’s shoes first, you might not see their pants first, but their glasses really tell a story, it tells who they are, and it tells the story that they want to tell.”